App Marketing, This is Real Android Marketing: MOBILE APPS, EVERYTHING YOU NEED TO KNOW ABOUT BOOSTING PROFITABILITY!

- Length : 260 pages (PDF book pages)

“It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.”

1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps

2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it.

3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing.

“App marketing, how can we start and operate?”
The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy

[Table of Contents]
1 STARTING ANDROID MARKETING
- The Android Market, It is nothing to sneeze at

2 UNDERSTANDING THE ECOSYSTEM OF ANDROID
- Understand the Ecosystem Structure

3 FINDING IDEAS
- Good Ideas are Always Around YouImitate Actively
- Create a Mashup App
- Use Open Source codes
- Apply the Newest Technology

4 CONDUCTING MARKET RESEARCH
- Market Research is Really Important!
- Are You Confident of Success?

5 PLANNING AN ANDROID APP
- Set a Target Version
- How to Make Apps that Sell Well?
- Never Do These

6 APP DESIGN AND DEVELOPMENT
- Guides for Development and Design, Know This
- App Development, Quality is the First Priority

7 DEVISING A MARKETING STRATEGY
- Understand the Flow of the Strategy Road Map for App Marketing
- Promote Your App through Marketing before Launching
- Strive to Succeed Within 30 Days
- What to Do after 30 Days

8 ESTABLISHING PRICING STRATEGY
- Understand the Monetization Measures for Individual App Business Model
- Setting the Price, Think Cautiously!
- How Much to Charge?
- Try to Maximize Profit in a Paid App

9 APPLYING REVENUE REALIZATION MEASURE
- Make Money with Free Apps

10 STABILIZING THE PRODUCT
- Strengthen the Essential Value

11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE
- Establishing Operation Strategies is the Key
- Finally, You Launch an App!
- Set the App Coverage
- Understand the Knowledge that is Helpful for a Service Operation

12 HOW TO GET SPOTTED IN THE MARKET
- Aim for Top 50 in Free and Paid Sections

13 EXECUTE MARKETING PROGRAMS
- Is it a Product Worthy of Marketing?
- The Key is Exposure and PR
- Secure Word-of-Mouth Marketing Channels

14 ADVERTISING
- Enjoy Maximum Effect with Minimum Investment

15 MAINTENANCE
- Keep the Tension

16 MEASURING THE PERFORMANCE AFTER LAUNCHING
- Business without Measuring is Dangerous
- Design an App Service Operation Process that Enables Comprehensive Management
- Understand Major Indexes that are Quantifiable
- Apply the Models Appropriate for App Service Analysis
- Set Service KPI centered on OMTM (One Metric That Matters)
- Acquire Significant Analysis Data by Applying Professional Analysis Tools
- Understand the Types of the Collected Statistics Data
- Using Data Analysis that Increases the Actual Revenue

An expert of web and app entrepreneur has included the essence of the app marketing for the real world in This is the Real Marketing. It contains substantial information that you could use right away in all areas of app business such as app design, development, marketing and release, and performance measurement. It will provide you practical guidelines for making decision such as deciding whether to release a free or paid app.
Moreover, it shows you how to achieve the stabilization of your app after launching, its exposure management by using power blo