Tapped In: How EA Combined The Simpsons with Video Gambling to Make $130 Million (and counting)
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"Excuse me, ma'am, don't you think you've gambled enough?" - Mr. Smithers
"No." - Marge Simpson
"Okay. We're required by law to ask every seventy-five hours. Get her another free drink." - Mr. Smithers
In Nevada, video poker and video slot machines are everywhere from grocery stores to gas stations, and people play for hours on end, draining their pockets and bank accounts the whole time. The same happens everywhere else casinos have sprouted, from suburban New York and downtown Detroit, to reservations and river barges from sea to shining sea. And if the chance lords who run the big gambling operations ever get enough political juice to legalize their scam on phones and in homes, you can be sure people will do it there too. In the meantime, by combining regular video games with the technical and psychological tricks of video poker and slots, News Corporation (a/k/a FOX) and Electronic Arts have found the next best thing: The Simpsons Tapped Out.
"No." - Marge Simpson
"Okay. We're required by law to ask every seventy-five hours. Get her another free drink." - Mr. Smithers
In Nevada, video poker and video slot machines are everywhere from grocery stores to gas stations, and people play for hours on end, draining their pockets and bank accounts the whole time. The same happens everywhere else casinos have sprouted, from suburban New York and downtown Detroit, to reservations and river barges from sea to shining sea. And if the chance lords who run the big gambling operations ever get enough political juice to legalize their scam on phones and in homes, you can be sure people will do it there too. In the meantime, by combining regular video games with the technical and psychological tricks of video poker and slots, News Corporation (a/k/a FOX) and Electronic Arts have found the next best thing: The Simpsons Tapped Out.
