Twelve Marketing Lessons for Entrepreneurs: An Extraordinary Resource For Startup Owners

Ineffective Marketing Is The Key To Failure Of Startup Business

The success of your business lies in marketing ability and many startups fail within first year because they do not get enough customers. First time entrepreneurs often ignore marketing or make inappropriate market related decisions for their business. These are things that may happen if you neglect marketing in any startup business.

- You try selling to the wrong people and come to conclusion no one is buying
- You discover something about the product that is unattractive to customers
- Your product has nothing unique over its competitors
- You invest a great deal in advertising but no one is buying your product

Twelve Marketing Lessons For Entrepreneurs: An Extraordinary Resource For Startup Owners

This is a perfect book for startup owners to learn marketing strategy that you can directly use in your business. In this kindle edition J. Shankar discusses practical solutions and real life situations while busting commonly held marketing myths of first time entrepreneurs. In this book you will learn how to avoid common mistakes made by entrepreneurs and strategies used by successful business owners. This book is divided into 13 chapters and each chapter starts with a common perception about marketing.

In this book the author shares difficulties he faced in marketing during startup days and lessons learnt. Many available books will teach how to do marketing but this book tells you how not to do marketing in your business. You will find this book helpful even if you are an experienced entrepreneur.

Twelve Rules Of Successful Marketing

Rule #1: Your business needs better marketing to survive

Rule #2: Target profitable customer segments in market

Rule #3: Customize products and services according to customer needs

Rule #4: Listen to your customers because they decide your future success

Rule #5: There is always an opportunity among high competition

Rule #6: Create a strong brand identity and make yourself distinct

Rule #7: Make customers believe you offer something more unique than others

Rule #8: Advertisement is an investment for the future of your business

Rule #9: Understand market responses when you change prices

Rule #10: Provide greater customer value and profit will follow

Rule #11: Discover what makes your business unique to sustain market presence

Rule #12: Create distribution channels to reach the end customer