Rural Marketing (Old Edition)
Book Details
Author(s)
Pradeep Kashyap
Publisher
Pearson
ISBN / ASIN
B00LOBI9OS
ISBN-13
978B00LOBI9O3
Sales Rank
#1,441,756
Marketplace
United States 🇺🇸
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Description
Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the
