Free Market in Its Twenties: Modern Business Decision Making in Central and Eastern Europe

This book provides a broadly managerial perspective on key trends that affect business decision-making in Central and Eastern Europe twenty years after the beginning of the region’s transition to market economy. Reflecting different viewpoints, including economic, social, and political approaches, the essays helps managers of the region to understand better both regional and the global forces influencing their businesses – as well as to bring to their attention relevant cutting-edge approaches to business thinking and decision-making.

“The story of the rise of democracy and a market economy in Central and Eastern Europe over the past twenty-five years is often told as a series of historic events. But behind these obviously monumental events—sometimes spectacular, sometimes tragic, and often both—lies another story: that of the effort to build the fledging CEE market economies. This largely untold story is less about politicians and more about managers and entrepreneurs seizing remarkable economic opportunities that history has given them”. – from the Introduction by George Soros.