BUSINESS WRITING: Writing With Style And Impact

Plain English for the Asian region. The traditional approach to writing business documents throughout the Indian sub-continent and the Asia-Pacific region has often left the reader feeling confused, inferior, deceived, intimidated and angry. However, there is now a more determined move towards a simpler form of language for all business documents that customers and colleagues can easily understand: plain English.

Why This Book? This book, now in its third edition, is designed to help professionals write clearer, easier-to-understand documents that send the right message to the intended reader. It does this by looking at the ways vocabulary, sentence and paragraph structure, layout and message management impact on the way the reader perceives the message. And it's written in a plain English style with the occasional tongue-in-cheek comment to help you fully exploit its contents. Enjoy!