The Burned-Out Blogger's Guide to PR

For years as a Senior Writer at TechCrunch, hordes of PR people (and their endless pestering) slowly took their toll on Jason Kincaid's sanity. Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes -- spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world -- and to give them the tools they need to take on the media themselves (or at least, to hire someone who isn't rotten).