One-Trick Ponies Get Shot: How services companies can avoid the vendor trap, do better work, and prosper

From landscapers to lawyers, services companies have suffered in the 21st Century. All of these companies practice their crafts. But in the last decade, a new focus on 'productized' services has sucked the life out of services companies by de-emphasizing the craft and turning services into commodities.

In the form of a corporate fable, One-Trick Ponies Get Shot discusses the problem, and offers a solution. Read:

The limitations of a tactically-driven services model.

How to build a strategic model around your services and tactics.

Why and how this grows your business.