Truth or Delusion: Busting Networking's Biggest Myths
Book Details
PublisherParadigm Publishing
ISBN / ASINB00NQ9DYV4
ISBN-13978B00NQ9DYV3
MarketplaceFrance 🇫🇷
Description
If you were to ask average businesspersons to list for you the most important ways to build a business, networking would no doubt be on every single list. Yet, we don’t teach networking in colleges and universities around the world. We give bachelor’s degrees in business to students who have no idea how to build their business through networking, because it’s not part of the curriculum of most colleges today. Is it any wonder that there are many delusions about networking?
In the pages that follow, we’ll lay out a series of statements that people have made about networking, then we’ll ask you to decide whether each statement is a truth or a delusion. As you read on, you’ll find that some of our answers are fairly obvious to you; others will surprise you. And some—well, you may find yourself in total disagreement with us, and that’s okay. Just look for the kernel of truth. With almost half a century of combined experience in business networking, the three of us have had a lot of hands-on opportunities to tackle these ideas.
You’ll find that we often use the terms networking, word of mouth, and referral marketing interchangeably. Don’t let this upset you. We know there are subtle but important differences in these three terms, because we have built entire businesses around these principles. However, for purposes of this book, we are using all three terms in the general sense of referral marketing, in which networking is vital and word of mouth plays an important part.
In the pages that follow, we’ll lay out a series of statements that people have made about networking, then we’ll ask you to decide whether each statement is a truth or a delusion. As you read on, you’ll find that some of our answers are fairly obvious to you; others will surprise you. And some—well, you may find yourself in total disagreement with us, and that’s okay. Just look for the kernel of truth. With almost half a century of combined experience in business networking, the three of us have had a lot of hands-on opportunities to tackle these ideas.
You’ll find that we often use the terms networking, word of mouth, and referral marketing interchangeably. Don’t let this upset you. We know there are subtle but important differences in these three terms, because we have built entire businesses around these principles. However, for purposes of this book, we are using all three terms in the general sense of referral marketing, in which networking is vital and word of mouth plays an important part.
