Summary: Webonomics - Evan Schwartz: Nine Essential Principles for Growing Your Business on the World Wide Web

This work offers a summary of the book “WEBONOMICS: Nine Essential Principles for Growing Your Business on the World Wide Web” by Evan Schwartz.

Webonomics delivers the business principles and strategies for successful Internet based commerce.

The nine principles of Webonomics have been derived from studying which Internet business models are successful. In essence, Webonomics explains why some Web sites succeed while others falter. Success depends on offering an information-rich Web site built around a viable value proposition for the consumer. The best Web sites offer a high degree of self-service capability. Furthermore, successful Web sites reward consumers for providing information about themselves and their personal preferences. And importantly, Webonomics forecasts that the most vibrant and commercially successful Web sites are in a constant state of development and enhancement.

Successfully operating an Internet based business takes more than an appreciation of the technical issues involved. It takes an entirely new mindset and a new approach to meeting customer demands.

Webonomics is a very useful book for 21st-century businesses. This guide presents the nine principles of Webonomics that articulate the operational criteria by which success in the Internet based economy can be achieved and sustained.