Summary: The Lenovo Affair - Ling Zhijun: The Growth of China's Computer Giant and Its Takeover of IBM-PC
Book Details
Author(s)BusinessNews Publishing
PublisherBusiness Book Summaries
ISBN / ASINB00O2X3KT4
ISBN-13978B00O2X3KT7
MarketplaceIndia 🇮🇳
Description
This work offers a summary of the book “THE LENOVO AFFAIR: The Growth of China's Computer Giant and Its Takeover of IBM-PC†by Ling Zhijun.
Ling Zhijun is senior editor of the People's Daily based in Shanghai. Ling Zhijun is widely considered to be a leading writer in the fields of Chinese economics and politics.
The Lenovo Affair tells the story of the Chinese company Lenovo and how it became a global leader in the PC market.
Lenovo was founded in 1984 by 11 engineers in Beijing. Their ambition was to create a company that would offer PCs to the Chinese people at an affordable price. The company created the revolutionary Legend Chinese-character card that translated English software into Chinese characters. Lenovo then went from strength to strength and became a leader on the Chinese market in 2004. The IBM acquisition in 2005 was a major step for the company and a huge boost for Chinese industry. The deal demonstrated to the rest of the world that Chinese companies were not only competitive in the domestic markets but could also compete at a global level.
The Lenovo Affair is a fascinating book which allows the reader to discover the business psyche of the Chinese entrepreneurial spirit.
Ling Zhijun is senior editor of the People's Daily based in Shanghai. Ling Zhijun is widely considered to be a leading writer in the fields of Chinese economics and politics.
The Lenovo Affair tells the story of the Chinese company Lenovo and how it became a global leader in the PC market.
Lenovo was founded in 1984 by 11 engineers in Beijing. Their ambition was to create a company that would offer PCs to the Chinese people at an affordable price. The company created the revolutionary Legend Chinese-character card that translated English software into Chinese characters. Lenovo then went from strength to strength and became a leader on the Chinese market in 2004. The IBM acquisition in 2005 was a major step for the company and a huge boost for Chinese industry. The deal demonstrated to the rest of the world that Chinese companies were not only competitive in the domestic markets but could also compete at a global level.
The Lenovo Affair is a fascinating book which allows the reader to discover the business psyche of the Chinese entrepreneurial spirit.










