Summary: The Brand You 50 - Tom Peters: Fifty Ways To Transform Yourself From An ''Employee'' Into A Brand That Shouts Distinction, Commitment and Passion!

This work offers a summary of the book “THE BRAND YOU 50: Fifty Ways To Transform Yourself From An ‘‘Employee’’ Into A Brand That Shouts Distinction, Commitment and Passion!” by Tom Peters.

The Brand You 50 suggests that the paradigm of an employee working for a company on a corporate payroll is increasingly outdated. Even if you work for a company, it is imperative that you are your own “brand”: you provide them with a specific set of skills they need; you add value to the company; you are constantly upgrading your skills. You are your own professional services firm.

Tom Peters offers 50 tips for every ambitious businessperson to incorporate into their life. Never focus on your “job” as what defines you, use your current projects. Find ways to express your brand (or your personality) in every part of your work and work hard to define your area of expertise. Peters also shows how to achieve these measures on a day-to-day basis: pay the most attention (and time) to what you are good at, to build your brand. You will be judged not only on your ideas, but on how well you implement them, therefore work hard to cultivate cooperation with others.

In short, Tom Peters has written a manifesto for negotiating the economy’s choppy waters. Be in charge of your business life, rather than let your employers dictate the terms.