Summary: Pour Your Heart Into It - Howard Schultz and Dori Yang: How Starbucks Built a Company One Cup at a Time

Complete summary of Howard Schultz and Dori Yang's book: "Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time".

This summary of the ideas from Howard Schultz and Dori Yang's book "Pour Your Heart Into It" shows the inside story of the rise of Starbucks.This summary explains how the vision first came to Howard Schultz and how from that sole idea, he created his first store in Seattle with the aim of introducing real fine coffee to Americans. Starbucks progressively became a very successful international company with stores opening everywhere worldwide. According to Schultz, this success is due to a set of core values he based his company on that don’t just focus on profits and growth. This summary points to the principles illustrated in Pour Your Heart Into It and that have made the company enduring constitute precious guidelines for businesspeople seeking to bring their company to the top. This success story is a motivational and inspiring tale, and a "must read" for fascinated "Starbucksaholics".

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To learn more, read "Pour Your Heart Into It" and discover the key to taking your company to the top.