Summary: Made In Japan - Akio Morita, Edwin Reingold and Mitsuko Shimomura: Akio Morita and Sony
Book Details
Author(s)BusinessNews Publishing
PublisherBusiness Book Summaries
ISBN / ASINB00O2X3QCK
ISBN-13978B00O2X3QC7
MarketplaceCanada 🇨🇦
Description
Complete summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: "Made in Japan: Akio Morita and Sony".
This summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their book, the authors reveal how the company realized that marketing would be as important as the product itself. This summary describes the ups and downs of the journey and the secrets behind Sony's global success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Made in Japan" and discover the story behind the technology giant and why so many of its ideas have been implemented by others.
This summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their book, the authors reveal how the company realized that marketing would be as important as the product itself. This summary describes the ups and downs of the journey and the secrets behind Sony's global success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Made in Japan" and discover the story behind the technology giant and why so many of its ideas have been implemented by others.
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