The Utter Moron's Guide to Getting Online: Build and Maintain an Online Business Presence in 2 Hours a Day or Less
Book Details
Author(s)Catharine Symblème
ISBN / ASINB00OF40J8K
ISBN-13978B00OF40J84
MarketplaceIndia 🇮🇳
Description
The Moron's Guide shows the reader:
How to set up and configure a blog (just like this one!) that doubles nicely as a business website.
How to set up and configure Facebook, Twitter, and Google Plus business accounts.
How to set up and use Twitterfeed to automatically post updates from your website on your Facebook, Twitter, and Google Plus feeds.
How to set up and use a service called Hootsuite that will take a lot of the repetition out of your day-to-day maintenance.
How to set up some online business listings (sort of like those yellow page ads in your phone book – except they’re free)
How to set everything up so that Google – and your customers – have the best chance humanly possible to find you.
The Moron's Guide is written in a lighthearted, easy-to-read style that doesn't take itself too seriously, and is sprinkled liberally with examples and stories.
Table of Contents:
Contents
ACKNOWLEDGEMENTS 4
PREFACE 5
INTRODUCTION 7
The Structure of This Book 7
Glossaries: 7
Checklists: 7
Examples: 7
What Being Online Will and Won’t Do For Your Business 7
Why all the fuss about Google? 8
A Couple of Handy Skills and Keyboard Shortcuts: 8
How to add a “live link†or “hyperlink†to text. 8
A few time-saving keyboard shortcuts: 8
Before You Dive In: Your “Business Description†document 9
1. Your business name, location (either state or city. If you live in a small town, go with state), and phone number. 9
2. Your tagline or byline. 9
3. Your business description 10
4. Your back story 10
5. Your footer 11
Checklist 11
DAY ONE: OPEN A GMAIL AND BLOGGER ACCOUNT 12
Glossary 12
Open a Gmail Account 12
Set up a blog on Blogger 13
A quick tour of the Blogger Dashboard 13
Checklist 14
DAY TWO: SET UP YOUR BLOG 15
Glossary 15
Create the Contact Us, Services or Products, and About Us pages 15
How to create a page in Blogger: 15
How to tell Blogger to display your pages at the top of your blog, just like a “real†website: 15
Customize the look and feel of your new website. 16
As a general rule, go for simple. 16
Checklist 17
DAY THREE: YOUR HOME PAGE 18
Configuring Your Home Page 18
Add a logo 18
Add images 18
Add a business description 19
Checklist 19
DAY FOUR: YOUR CONTACT US PAGE 20
Configuring Your Contact Us Page 20
Checklist 20
DAY FIVE: YOUR PRODUCTS OR SERVICES PAGE 21
Glossary 21
Configure Your Products Page (or Services Page) 21
A Word about Publishing Prices 21
Adding a PayPal or Other Online Merchant Button (Optional) 21
Checklist 22
DAY SIX: YOUR ABOUT US PAGE 23
Glossary 23
Configure Your About Us Page 23
1. Prime your customers 23
2. Put in a live link to your products or services page. 24
3. Show social proof 24
6. Put in another link to your products or services page. 24
Checklist 24
DAY SEVEN: CLEANING UP BLOGGER 26
Glossary 26
De-cluttering Your Website 26
What Do You Want Your Website to Do For You? 26
Streamline Your Sidebar 26
Streamline Your Blog Posts 26
Checklist 27
Sidebar 27
Blog posts 27
DAY EIGHT: SET UP FACEBOOK AND TWITTER 28
Glossary 28
Set up your Facebook and Twitter Profiles and Pages: 28
Tip: Invite People to Like Your New Facebook Page 28
Checklist 29
DAY NINE: SET UP GOOGLE PLUS 30
Set up Google Plus 30
Create a Google Plus Local Page 30
Checklist 30
DAY TEN: SET UP HOOTSUITE AND TWITTERFEED 32
Glossary and Sign Up 32
DAY ELEVEN: CREATE YOUR FIRST BLOG POST 33
Glossary 33
How to Create a Blog Post 33
Curating a Blog Post 33
Writing Your Own Blog Post 34
One quick tip, whether you’re writing or curating a blog post: Think lists! 34
Checklist 35
DAY TWELVE: WRITE YOUR FIRST SOCIAL MEDIA POST 36
Glossary 36
Write a Social Media Post: 36
At this point, do yourself three favors: 37
Checklist 37
DAY THIRTEEN: SET UP YOUR SOCIAL MEDIA MAINTENANCE SCHEDULE 38
Glossary 38
Collect social media ideas 38
Set up your maintenance schedule. 39
Checklist 40
DAY FOURTEEN: REGISTER WITH ONLINE BUSINESS LISTINGS
How to set up and configure a blog (just like this one!) that doubles nicely as a business website.
How to set up and configure Facebook, Twitter, and Google Plus business accounts.
How to set up and use Twitterfeed to automatically post updates from your website on your Facebook, Twitter, and Google Plus feeds.
How to set up and use a service called Hootsuite that will take a lot of the repetition out of your day-to-day maintenance.
How to set up some online business listings (sort of like those yellow page ads in your phone book – except they’re free)
How to set everything up so that Google – and your customers – have the best chance humanly possible to find you.
The Moron's Guide is written in a lighthearted, easy-to-read style that doesn't take itself too seriously, and is sprinkled liberally with examples and stories.
Table of Contents:
Contents
ACKNOWLEDGEMENTS 4
PREFACE 5
INTRODUCTION 7
The Structure of This Book 7
Glossaries: 7
Checklists: 7
Examples: 7
What Being Online Will and Won’t Do For Your Business 7
Why all the fuss about Google? 8
A Couple of Handy Skills and Keyboard Shortcuts: 8
How to add a “live link†or “hyperlink†to text. 8
A few time-saving keyboard shortcuts: 8
Before You Dive In: Your “Business Description†document 9
1. Your business name, location (either state or city. If you live in a small town, go with state), and phone number. 9
2. Your tagline or byline. 9
3. Your business description 10
4. Your back story 10
5. Your footer 11
Checklist 11
DAY ONE: OPEN A GMAIL AND BLOGGER ACCOUNT 12
Glossary 12
Open a Gmail Account 12
Set up a blog on Blogger 13
A quick tour of the Blogger Dashboard 13
Checklist 14
DAY TWO: SET UP YOUR BLOG 15
Glossary 15
Create the Contact Us, Services or Products, and About Us pages 15
How to create a page in Blogger: 15
How to tell Blogger to display your pages at the top of your blog, just like a “real†website: 15
Customize the look and feel of your new website. 16
As a general rule, go for simple. 16
Checklist 17
DAY THREE: YOUR HOME PAGE 18
Configuring Your Home Page 18
Add a logo 18
Add images 18
Add a business description 19
Checklist 19
DAY FOUR: YOUR CONTACT US PAGE 20
Configuring Your Contact Us Page 20
Checklist 20
DAY FIVE: YOUR PRODUCTS OR SERVICES PAGE 21
Glossary 21
Configure Your Products Page (or Services Page) 21
A Word about Publishing Prices 21
Adding a PayPal or Other Online Merchant Button (Optional) 21
Checklist 22
DAY SIX: YOUR ABOUT US PAGE 23
Glossary 23
Configure Your About Us Page 23
1. Prime your customers 23
2. Put in a live link to your products or services page. 24
3. Show social proof 24
6. Put in another link to your products or services page. 24
Checklist 24
DAY SEVEN: CLEANING UP BLOGGER 26
Glossary 26
De-cluttering Your Website 26
What Do You Want Your Website to Do For You? 26
Streamline Your Sidebar 26
Streamline Your Blog Posts 26
Checklist 27
Sidebar 27
Blog posts 27
DAY EIGHT: SET UP FACEBOOK AND TWITTER 28
Glossary 28
Set up your Facebook and Twitter Profiles and Pages: 28
Tip: Invite People to Like Your New Facebook Page 28
Checklist 29
DAY NINE: SET UP GOOGLE PLUS 30
Set up Google Plus 30
Create a Google Plus Local Page 30
Checklist 30
DAY TEN: SET UP HOOTSUITE AND TWITTERFEED 32
Glossary and Sign Up 32
DAY ELEVEN: CREATE YOUR FIRST BLOG POST 33
Glossary 33
How to Create a Blog Post 33
Curating a Blog Post 33
Writing Your Own Blog Post 34
One quick tip, whether you’re writing or curating a blog post: Think lists! 34
Checklist 35
DAY TWELVE: WRITE YOUR FIRST SOCIAL MEDIA POST 36
Glossary 36
Write a Social Media Post: 36
At this point, do yourself three favors: 37
Checklist 37
DAY THIRTEEN: SET UP YOUR SOCIAL MEDIA MAINTENANCE SCHEDULE 38
Glossary 38
Collect social media ideas 38
Set up your maintenance schedule. 39
Checklist 40
DAY FOURTEEN: REGISTER WITH ONLINE BUSINESS LISTINGS
