KNOW YOUR CONSUMER: ALL YOU NEED TO KNOW ABOUT YOUR CONSUMER FOR SELLING YOUR PRODUCT.

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

This book gives complete knowledge about customer relationship management, customer service, customer life cycle, conflict resolution skills and many more. A complete guide to consumer behavior.