C.K. Prahalad and M.S. Krishnan on the New Age of Innovation

In their book The New Age of Innovation: Driving Cocreated Value Through Global Networks, authors C.K. Prahalad and M.S. Krishnan argue that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.