Educating Your Clients from A to Z: What to Say and How to Say It

For best results for your veterinary practice and your patients, client communication should be clear and consistent throughout the practice. Your front-office staff should feel just as informed and empowered as your technicians and associates when talking to clients. Using 16 proven communication “mantras,” this tool covers 26 topics, from appointments to zoonotic diseases, and includes definitions of all advanced medical terms for greater understanding across the team. This second edition has been completely refreshed and rewritten to reflect changes in veterinary medicine, marketing strategies, and communication principles.