John Kotter on Using Urgency to Your Advantage

Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international best seller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide. Now, in his book, A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.