Strategic Marketing
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Description
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
