Marketing Creativity: Selling Heritage & Legacy in New Zealand

One of the basic tenets of creative marketing is to achieve business success through product and service differentiation. Differentiated products and services may be sold at higher prices and achieve higher profits.Certain industries and countries are lucky to be bestowed and to have in their marketing arsenal the advantage of heritage and legacy.This book contains numerous examples of successful heritage and legacy marketing as observed in New Zealand and may serve as a platform for generating new marketing concepts for your business.