Designing Best-in-Class Loyalty Programs - Getting the Benefits Right

Possibly the most important aspect of a loyalty program is its benefits. Be it
lack of vision, lack of creativity, or plain old laziness, many companies take
the easy way out and offer cookie-cutter benefits through their loyalty programs.
The ones that are best-in-class don’t, offering benefits that not only succeed
in satisfying the customer, but in changing the company’s bottom line…