Going Mobile: Going Social

A company is only as strong as its weakest customer relationship and Going Mobile: Going Social shows how companies large and small can use the mobile and social media platforms to develop and foster these relationships. Much more than a wireless transmitter optimized for voice input and output, a mobile phone, a tablet or a phablet is an always-on, anytime, anywhere marketing and sales device that follows a mobile user throughout his or her digital day. It is also an entertainment, Customer Relationship Management (CRM) and social networking tool, which makes it, potentially, the most powerful device in the history of marketing and customer relationships. The mobile device is, literally, a marketing tool that can—and usually is—personalized by its owner, and is within the reach of that owner almost every hour of every single day—once again a marketer's dream.
Going Mobile: Going Social reveals how businesses of almost any type can benefit from mobile and social media technology. Social media is about more than just connecting with friends on Facebook or uploading videos to YouTube or photographs to Flickr. It is more than just making comments on a blog or firing off a tweet on a microblog. The social media world is a vast and not quite fully understood web of interconnected sites. Going Mobile: Going Social breaks down and fully explains the various forms of mobile and social media, including everything from augmented reality (AR) to Common Short Codes (CSC) to blogs to podcasts to RSS feeds to social networks to video-casting and a whole host of other technologies in-between. The author explains how and why individuals and businesses should use these platforms to get their message out as well as increase their sales. Using real-world examples, the author explains how companies are building strong customer brands through social media.
Going Mobile: Going Social also delves into the world of mobile advertising. In the not-too-distant future, digital advertising will employ a multi-screen strategy that follows its audience throughout his or her digital day. Mobile marketing and mobile advertising have the potential to transform the way marketers connect with their customers and potential customers. In this mobile advertising world, consumers will be seen as participants rather than as a “target audience.” With blogs, vlogs, social networks, message boards, and viral messaging, advertisers are now faced with a radically different marketing landscape than they were just a few short years ago. This is a new landscape, a landscape in which marketers are no longer in complete control of the message, but it is a world that must be embraced and not feared.
In the final chapter, the writer brings it all together, explaining how a specific mobile or social media solution works for eight individual industries and artistic fields. Web 2.0 changed the relationship between a company and its consumers forever. Web 3.0 has gone even further; in shifting the power away from the corporation and into the hands of the consumer, Web 3.0 has empowered the consumer with a voice unheard of in the history of advertising. The voice of the online consumer is now part of the message and consumers are fully vested participants in the conversation; this fact shouldn’t frighten business executives, it should actually excite them. The revolution has begun and it will be mobilized, localized, socialized and personalized.