Christopher Frank and Paul Magnone on Overcoming Information Overload

In this age of excess information, research paralysis often impedes business leaders in decision making. Christopher Frank and Paul Magnone, authors of the new book, Drinking From the Fire Hose: Making Smarter Decisions Without Drowning in Information, explain the power of asking key questions to sift through the overwhelming amount of data available. In this episode of Edgewise, Frank and Paul share their Seven Fire Hose Questions to help everyone from CEOs to marketers siphon through this wealth of knowledge to make wiser business decisions.