The KFC Business Model

Value - “With KFC, you will only need small change to enjoy great taste at great everyday affordable value!”

Structure - KFC adapted their traditional structure of their outlets that other food chains following. There is one General manager.

Automation - Self-serve kiosks

Outsourcing - For their survey needs, KFC had been outsourcing to private vendors who were still using paper-based systems to conduct surveys.

Proposition - The 'Soul Food' proposition gave new focus

Distribution - “KFC also developed its distribution system quickly, right from the start, and its parent, Yum! Brands, owns those distribution centers.”