The Zappos Business Model - Culture, Shoes, Training, And Culture Change

Brand - “At Zappos.com, we decided a long time ago that we didn't want our brand to be just about shoes, or clothing, or even online retailing.”

Costs - Save on labor costs by scheduling only needed staff.

Users - A User Experience Manager

Convenience - Convenience and world-class customer service

Problem Solving - “We are always looking for new ways to make things better for our customers, so you will always have lots of interesting problems to solve.”

Niche - “It began to serve many niche shoe markets, including narrow, wide, or hard-to-find sizes, as well as American-made and vegan shoes.”

Segments - “The Zappos Segmentation Strategy. (1) have wide selection of shoes (2) shop online in the convenience of their home (3) receive guarantee of quick delivery "

Diversity - Embrace diversity in thoughts, opinions, and backgrounds