Corporate Retail: Have a coffee break...?

This book has been displayed on the Notice board of Research and publication wing of Indian Institute of Management.
A story of Creating Brand Name, How an
entrepreneur tries to survive in his Social Economic
Scenario. This is a story of when Big Strategy failed &
small or simple efforts worked. This book tells about
all ready known to everyone, As well as chapter name
& stories may be different. This book is helpful for
employees & Students only if reader gets the concept
message.
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