UPDATED VERSION

THE BEST EXAMPLES OF MISSION STATEMENTS AND COMPANY CORE VALUES IN ONE BOOK.


Why does virtually every company have a mission statement? From established brands such as Rolls-Royce, Coca-Cola, JP Morgan, Johnson & Johnson to the new media sensations Netflix, Google, Twitter, to global brands like McDonald’s, Ikea, Marriott and Ford Motor Cars and non-profits Creative Commons, TED Talks, Oxfam, and Human Rights Watch. Companies large and small take the time to develop their mission and/or vision statements. Why? This book will provide a clear definition of a mission and vision statement, company core values and show you some of the best samples.

115 MISSION STATEMENTS AND COMPANY CORE VALUES is the definitive and most up-to-date compile. This book includes some original mission statements from companies such as Yahoo! so you can see how businesses may have changed their purpose and vision over time. You’ll also read about Twitter and the viral mocking responses they received after announcing their new statement (which later Twitter had to clarify wasn’t their actual mission statement but simply a ‘strategy statement’).

In this book, you will learn:

- the definition of a company mission statement
- what are company core values with useful examples
- the difference between a mission and vision statement
- how companies use them to guide their business strategy
- how it helps businesses even on a day-to-day decision-making level
- why they matter more than ever in business
- how to write a mission statement that works for your business
- the most powerful and brilliant four word vision statement sample (you’ll probably never guess which company)

There is also a useful bonus chapter with over 400 company values to serve as inspiration and a starting-point should you need to write a mission statement for yourself or your company.