Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth
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Book Details
Author(s)
E. Giacosa
Publisher
Palgrave Pivot
ISBN / ASIN
B00QTTTQVA
ISBN-13
978B00QTTTQV2
Marketplace
United Kingdom 🇬🇧
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Description
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
