Teach Them To Think: Tools and Tips from the world of Advertising to develop creative students

Advertising Creativity applied to education. Get ready to ignite your classes!

Any teacher, regardless of the level of their students or subjects he teach, can benefit from these tools to find new solutions to class challenges, create powerful messages and develop new exercises. 6 years of college teaching resumed in simple tips to educate towards a more open mentality.

Discover effective styles of communicating both visually and in writing. The entire classroom will learn to study its surroundings and its available alternatives to achieve goals. Provocation, critical thinking and discipline are present in many of the chapters. Bon Appetit!