Application of Blue Ocean Strategy to Apple's IPad: A Blue Ocean Strategy

The main objective of this essay is to highlight the significance of a blue ocean strategy, to compare and contrast with other competitive strategies like Michael Porter’s five force theory and to highlight the importance of innovation in existing markets, which has been debated in the final section. The first section below, defines what a blue ocean is all about, accentuating and applying principles within the given topic to a well-known market leader in personal electronics named, Apple Inc. Apple’s IPad has been taken as an illustration, as it is an eminent model of a successful blue ocean. Accordingly relevant facts and theories have been applied around it. Also, theories like the Six Path Framework, Strategy Canvas, Four Actions Framework and the eliminate-reduce-raise-create grid have been given significant focus in the discussion and application expanse.