SMEs and Churn – 15 Key Factors Driving Them Away From Operators
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Book Details
Author(s)
Forte Consultancy Group
ISBN / ASIN
B00R1JZGPC
ISBN-13
978B00R1JZGP9
Marketplace
France 🇫🇷
Description
At the heart of any mobile operator’s marketing department efforts is the goal
of driving down churn. A segment that is relatively ignored by telecoms – small
to medium enterprises (SMEs) – have their own unique set of reasons for churning,
reasons which need to be explored then addressed with the right solutions.
In this article, we highlight the key 15 factors which drive SMEs to churn…
of driving down churn. A segment that is relatively ignored by telecoms – small
to medium enterprises (SMEs) – have their own unique set of reasons for churning,
reasons which need to be explored then addressed with the right solutions.
In this article, we highlight the key 15 factors which drive SMEs to churn…
