Mastering Account Management: 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less

Do you want to increase your sales? Do you want delighted, long-term customers and clients? Do you want to go home at a reasonable hour?

If you deal with prospects, customers, or both, this step-by-step guide will bring you to a higher level.


As an account manager in the New York advertising world, Dan Englander faced the same challenge everyday: not having enough time and energy to sell and meet customer needs. So he created a new strategy, one that allowed him to triple his sales within a year while building a stream of repeat customers. And he went home early almost everyday.


In Mastering Account Management, you will find 102 specific strategies that you can apply immediately. Among many other skills, you will learn to:

Use the newest apps and tools to save time and energy.

Close prospects with an obvious yet seldom-used strategy.

"Adopt a Villain" and turn customers and clients into partners.

Dramatically improve lead generation by outsourcing it.

Maximize referral quantity and quality.

Whether you're in software, advertising, creative services, physical products, or any other industry, this guide is designed to make you better, faster, and stronger. Fans of You Can't Teach a Kid to Ride a Bike at a Seminar and The Art of Client Service are sure to get a lot out of Mastering Account Management.