The Portrait Photography Sales Ninja: A Step-by-Step Battle Plan for Tripling Your Average Order Size
Book Details
Author(s)Laurence Kim
ISBN / ASINB00S8S87F6
ISBN-13978B00S8S87F7
MarketplaceUnited Kingdom 🇬🇧
Description
Many portrait photographers struggle with getting significant sales orders. They get orders of just a couple hundred dollars and often less and wonder what they're doing wrong. Or they complain that all the other photographers in their area are selling 8"x10" prints for only $20. Or that their clients are only buying the smallest size prints.
The problem is that these portrait photographers don't have a proven, systematic sales system in place. Instead, they often rely on selling via online galleries - the absolute least effective way to sell portrait photography.
This book takes a deep dive into portrait photography sales. It details a step-by-step plan for achieving portrait sales success. Topics include:
- Pricing principles
- The psychology of pricing
- How to design a price list
- What products to include (and not include) from your menu
- How to use pricing to encourage higher value items
- Why being a low-priced, budget photographer doesn't work
- How to add digital files to your menu without hurting print sales
- Why you need to be selling face-to-face
- Why you need to conduct a pre-portrait consultation meeting
- Step-by-step instructions for how to hold the pre-portrait consultation
- How to turn your client into your sales agent
- How to trigger emotional responses in your client that make them want to buy
- Homework assignments to give to your clients that bring in big orders
- Shooting tips to create images that sell as big prints
- How to get your client thinking about a big print from the very beginning
- A step-by-step plan for conducting the sales session
- How to turn your clients into raving fans and get referrals
- What to do if you don't have your own sales space
The best part of this sales system is that it works for photographers who hate "selling". There are absolutely no high-pressure sales techniques in this system. You'll never "ask for the order" or anything like that. Even introverted photographers can successfully use this system. Instead, you'll find out how to get your clients to sell themselves.
You don't have to be a smooth talker and you won't have to go far from your comfort zone: you'll let your photography do the selling for you. Sales doesn't have to be a dirty word. It can be fun for both you and your client if you know what you're doing and have a plan. The Portrait Photography Sales Ninja gives you that step-by-step plan.
The problem is that these portrait photographers don't have a proven, systematic sales system in place. Instead, they often rely on selling via online galleries - the absolute least effective way to sell portrait photography.
This book takes a deep dive into portrait photography sales. It details a step-by-step plan for achieving portrait sales success. Topics include:
- Pricing principles
- The psychology of pricing
- How to design a price list
- What products to include (and not include) from your menu
- How to use pricing to encourage higher value items
- Why being a low-priced, budget photographer doesn't work
- How to add digital files to your menu without hurting print sales
- Why you need to be selling face-to-face
- Why you need to conduct a pre-portrait consultation meeting
- Step-by-step instructions for how to hold the pre-portrait consultation
- How to turn your client into your sales agent
- How to trigger emotional responses in your client that make them want to buy
- Homework assignments to give to your clients that bring in big orders
- Shooting tips to create images that sell as big prints
- How to get your client thinking about a big print from the very beginning
- A step-by-step plan for conducting the sales session
- How to turn your clients into raving fans and get referrals
- What to do if you don't have your own sales space
The best part of this sales system is that it works for photographers who hate "selling". There are absolutely no high-pressure sales techniques in this system. You'll never "ask for the order" or anything like that. Even introverted photographers can successfully use this system. Instead, you'll find out how to get your clients to sell themselves.
You don't have to be a smooth talker and you won't have to go far from your comfort zone: you'll let your photography do the selling for you. Sales doesn't have to be a dirty word. It can be fun for both you and your client if you know what you're doing and have a plan. The Portrait Photography Sales Ninja gives you that step-by-step plan.
