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Confessions of an Advertising Man

Book Details

Author(s)David Ogilvy
ISBN / ASINB00SF3O5QY
ISBN-13978B00SF3O5Q4
Sales Rank85,687
MarketplaceUnited States  🇺🇸

Description

Over the past 60 years, Ogilvy & Mather advertising agency from only two employees, no customers, develop into a global International Group, one of the world's largest communications services company with 497 offices in 159 countries and regions, many world-renowned brands to provide a full range of communications services business, which includes advertising, media investment management, one to one communication, customer relationship management, digital communications, public relations and public affairs, brand image and identity, such as pharmaceutical marketing and specialist communications.
Ogilvy with many global brands alongside the creation of numerous market miracle, they include: American Express (American Express), Sears (Sears), Ford (Ford), Shell (Shell), Barbie (Barbie), Pond's (Pond's), Dove (Dove), Maxwell (Maxwell House), IBM, Kodak, Motorola ......
David Ogilvy advertising more will he and the entire industry insights words about wisdom. His famous advertising book "Confessions of an Advertising Man," "blood, brains and beer" (translated as "David Ogilvy autobiography") and "talk Ogilvy advertising" far-reaching, whoever is the advertising industry reading the classics.
Ogilvy later years living with his wife in a private castle in France. July 21, 1999 early morning death.

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