How to Beat the Competition on Google Adwords: Proven Little-Known Strategies for Service-Based Businesses
Description
"For everyone who's trying to generate leads or make a website pay, it's a rocking good read." That's what Perry Marshall the world's most quoted Google Adwords expert had to say about this book.
If you're already spending thousands each month on Adwords to generate phone calls or leads, this book will educate you on how to maximize return on investment while making it easier for potential clients to want to hire your company. Campaigns based on cold call or click volume rarely produce a proportionate increase in new business. This book combines Eric's experience cold calling, knocking on doors, selling millions of dollars of software as a service, spending over $20,000 on Google Adwords, and managing hundreds of thousands of dollars of click spend for other businesses.
Inside You'll learn:
Why tracking is of utmost importance
How to use free tools like Google Trends to inform sales and marketing campaigns
How an industrial parts supplier built a list and stopped cold calling
What 5 criteria each sale has and how this applies to online lead generation
How to build a system that educates and sells for you, 24/7
The book covers 5 lessons about results accountable response-based advertising along with 5 strategies you can implement for improved ROI.
As an added bonus readers can download an interview with the author and a "special guest" who built a $100 million dollar business using these same strategies.
Download your copy today and start getting more qualified leads in the pipeline for less.
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*THIS BOOK IS NOT ABOUT THE LATEST FEATURES AND NUACES OF THE ADWORDS INTERFACE THERE IS NO SHORTAGE OF INFORMATION TO BE HAD REGARDING THE LATEST ADWORDS UPDATES MUCH OF WHICH COMES DIRECTLY FROM GOOGLE. THERE'S ALSO NO SHORTAGE OF ADVERTISERS WHO USE THESE NEW FEATURES LIKE SITE LINK EXTENSIONS TO DISPLAY TRIVIAL BORING INFO ABOUT THEIR BUSINESS. IT'S HIGHLY LIKELY YOU'RE COMPETING WITH OTHER BUSINESSES ALREADY DOING THIS STUFF AND AS A RESULT THEY DRIVE UP CLICK COSTS - AND IF YOU DO THE SAME THING THEY DO DON'T CRY ABOUT POOR ROI OR SAY GOOGLE IS A SCAM.
THIS IS A MORE HIGH LEVEL BOOK ON HOW TO STAND OUT FROM THE CROWD AND WIN OVER YOUR CLIENTS HEARTS AND MINDS. THESE ARE TOPICS FOR THE BUSINESS OWNER OR MANAGER WHO WANTS TO SLAY THE BIG GOLIATHS IN THEIR NICHE WHO SPEND MONEY ON ADWORDS FOOLISHLY.
BOOK BUYERS CAN HAVE A FREE CONSULTATION WITH THE AUTHOR ABOUT HOW TO BEST PRIORITIZE THE STRATEGIES IN THE BOOK.
If you're already spending thousands each month on Adwords to generate phone calls or leads, this book will educate you on how to maximize return on investment while making it easier for potential clients to want to hire your company. Campaigns based on cold call or click volume rarely produce a proportionate increase in new business. This book combines Eric's experience cold calling, knocking on doors, selling millions of dollars of software as a service, spending over $20,000 on Google Adwords, and managing hundreds of thousands of dollars of click spend for other businesses.
Inside You'll learn:
Why tracking is of utmost importance
How to use free tools like Google Trends to inform sales and marketing campaigns
How an industrial parts supplier built a list and stopped cold calling
What 5 criteria each sale has and how this applies to online lead generation
How to build a system that educates and sells for you, 24/7
The book covers 5 lessons about results accountable response-based advertising along with 5 strategies you can implement for improved ROI.
As an added bonus readers can download an interview with the author and a "special guest" who built a $100 million dollar business using these same strategies.
Download your copy today and start getting more qualified leads in the pipeline for less.
-
-
-
*THIS BOOK IS NOT ABOUT THE LATEST FEATURES AND NUACES OF THE ADWORDS INTERFACE THERE IS NO SHORTAGE OF INFORMATION TO BE HAD REGARDING THE LATEST ADWORDS UPDATES MUCH OF WHICH COMES DIRECTLY FROM GOOGLE. THERE'S ALSO NO SHORTAGE OF ADVERTISERS WHO USE THESE NEW FEATURES LIKE SITE LINK EXTENSIONS TO DISPLAY TRIVIAL BORING INFO ABOUT THEIR BUSINESS. IT'S HIGHLY LIKELY YOU'RE COMPETING WITH OTHER BUSINESSES ALREADY DOING THIS STUFF AND AS A RESULT THEY DRIVE UP CLICK COSTS - AND IF YOU DO THE SAME THING THEY DO DON'T CRY ABOUT POOR ROI OR SAY GOOGLE IS A SCAM.
THIS IS A MORE HIGH LEVEL BOOK ON HOW TO STAND OUT FROM THE CROWD AND WIN OVER YOUR CLIENTS HEARTS AND MINDS. THESE ARE TOPICS FOR THE BUSINESS OWNER OR MANAGER WHO WANTS TO SLAY THE BIG GOLIATHS IN THEIR NICHE WHO SPEND MONEY ON ADWORDS FOOLISHLY.
BOOK BUYERS CAN HAVE A FREE CONSULTATION WITH THE AUTHOR ABOUT HOW TO BEST PRIORITIZE THE STRATEGIES IN THE BOOK.
