Emotional Intelligence for Marketing: Positive + Negative = Positive

Ever wondered why all you marketing efforts ended up in vein? Not sure what your potential customers like or dislike? One answer for these questions is failing (or lacking) to apply "Emotional Intelligence" in your marketing campaigns. Positive results can be derived out of negative factors when you apply "EI" rightly in any of your marketing campaigns.

This mini-book is a small initiative to hash out the important“Emotional Triggers”, a specific niche of Marketing Psychology, yet an overlooked part in today’s supercharged marketing practices. Many leading brands have diligently and creatively used Emotional Intelligence with their marketing campaigns and gained billion dollar results.

This book will crisply cover the main aspects of Emotions and Triggers while telling you how they can be used in the marketing activities for various purposes, like copy-writing, content marketing, Email marketing, etc. Without any doubt, the role of Emotional Intelligence is will be huge in the future of Digital Marketing.

P.S. A long list of free and useful web resources included for marketers and copy-writers.