MEGA Marketing for BIG Corporations: How to Sell Lots of Stuff to Rich Consumers

The goal of this book is to provide marketing strategies aimed directly at the psychology of affluent customers. Marketing to the wealthy involves an entirely different approach than mass marketing. It is much more than merely advertising a product or a service, and then hoping they will come and buy. Instead, marketing to the affluent customer means knowing where they are, what they aspire to own, what services they need, and then appealing directly to them. This kind of marketing can be done systematically. But any system is only as good as its foundation, which is the information on which it is built.