Is the Bottom of the Pyramid Really for You? (Harvard Business Review)

Ashish Karamchandani, Mike Kubzansky, and Nishant Lalwani, leaders of Monitor Inclusive Markets, an initiative within the Monitor Group that focuses on catalyzing market-based solutions for social change, report on whether searching for that pot of gold in the world's most challenging markets may be worth your company's while.

This article was first published in the March 2011 issue of Harvard Business Review.