Principles of Marketing (For Delhi University, Sem.III)

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.

KEY FEATURES

Provides exhaustive coverage of all topics in the syllabus
Uses analytical framework to explain complexities of marketing issues
Includes study aids such as Flow Charts, Tables, Boxes, Illustrations and Case Studies
Incorporates Review Questions, University Examination Questions and Projects