Google Tag Manager Guide: Level I [Beginners]

The Google Tag Manager

You are going to learn just how the Google Tag Manager can not only help your marketing efforts, but also how it can be easily implemented. After learning how to create an account, you will also learn some basics about tagging, in order to ensure that your website is running as efficiently and productively as possible.


In this guide i cover:

• What is Google Tag Manager? The Data Layer, Features and Capacities, Why Use It?
  
• Helpful Info: Tags, Rules, Macros, The Data Layer, Data Layer Examples, Demographic Research, Personal Shopping Recommendations, Goal Tracking
  
• Step-by-Step Guide: Accounts and Access, Managing Tags
  
• Ways You May Want to Implement Tags
  

Every successful marketer needs to be on the lookout for the latest tools to encourage the growth of website traffic and improvement of conversion rates. This is crucial to stay competitive because search engine algorithms and tools are constantly evolving. Google, being the source of a large amount of web traffic, is well known for their helpful resources. This guide will introduce one of these invaluable tools: the Google Tag Manager.