Web development for social media marketing: How to elicit user-generated content

Web developers experience an increased pressure to design websites for an improved user experience and social interaction. Most clients also require their websites to do more than simply accommodating user-generated content (UGC): It needs to actively elicit UGC at every possible opportunity. It is only possible to deliver an appropriate solution if we understand what motivates the user to contribute UGC and what the different user personas are. New research contends that according to Maslow’s hierarchy of needs, different users contribute content to satisfy different human needs. By understanding the user and evaluating some of the most successful models already available on the market, this publication will equip Web developers and marketing managers with a wide range of options to make the implementation more efficient which will ultimately lead to a higher ROI for all stakeholders. Every marketing manager and senior policy maker would like to understand exactly what drives consumers to participate in User-generated content and how this impacts the business. This has become a key question at the heart of content marketing strategy and it affects our business intelligence planning. Multi-disciplinary researchers of marketing, media and IT sectors constantly renew their efforts to stay up to date with the fast moving technologically driven environment. The current phenomenon’s of social media and user generated content (UGC) is a point of convergence for several sectors, which started to receive exponentially more attention from researchers since 2002 and 2007 respectively. Existing research provided a solid foundation for understanding the motivations of users to co-create value online. However, the researcher felt that innovators redefined the landscape so rapidly, that new and ongoing research is required in an attempt to remain up to date with tactics used by online platforms.

Discover ground breaking information about what the user experience design that drives some of the worlds most successful social media project. Take shortcuts to distinction by creating a user experience that appeals to the user's most prevalent needs.