Cultural Barriers in Marketing Innovative Products and Services: Ten Innovative Products and Services that have Failed to go Global

This book is addressed for the innovative minds of our planet. Cultural barriers have proved to be a decisive factor for far too many innovative products and overcoming cultural barriers is fundamental for your business success. You will be surprised to see that so many products and services have failed due to cultural barriers and if you read this e-book you will learn about the biggest business failures that the world has ever seen. You will learn about the failure of the OLPC or the epic failure of the Segway. I also wrote about the epic failure of the I-mode and the Japanese Galapagos syndrome. This e-book has a plethora of information about epic failures due to cultural barriers and you should definitely read this e-book if you plan to expand your business in another country.