The Two-Page MBA: Introduction to Marketing

The Two-Page MBA is a series on key concepts from a top-ranked U.S. MBA program. The source material is 647 pages of original course notes. Each book covers the best ideas from one course, meticulously edited into the equivalent of 2 letter-sized pages. Each book is perfect for a high-level introduction to a new topic, a quick review of a familiar topic, or as part of a handy reference library.

The Two-Page MBA: Introduction to Marketing includes:

• The Marketing Process
• The Marketing Orientation
• Identifying Market Opportunities
• Segmentation
• Targeting
• Positioning
• Implementing the Positioning: Marketing Mix Strategy and Tactics
• Marketing Research