The Business of Event Photography: The Nuts & Bolts for Novice Event Photographers

This e-book discusses the issues that novice event photographers need to address in order to succeed in business. This includes where and how to purchase the correct equipment, agreements (contracts), how to advertise and market yourself and your product, developing a plan of action, and the importance of building and maintaining long-term relationships with clients. Presenting yourself as the ultimate professional not only heeds respect from the client and event attendees, but often leads to a continuing long-term relationship. Other topics include how to prepare for an event, set your pricing and payment options, Web sites, business cards, and establishing client relationships through social networking, social media and socialization. Touting the mantra "It's all about the client," the author discusses the importance of listening to the needs of the client, providing suggestions, and always delivering more of an end product than the client expects. Event genres discussed include weddings, conferences and expos, sports, festivals, galas, banquets, concerts, art shows, fun fairs,fundraisers and reunions. Since there are so many avenues to discuss, each chapter covers the fundamental requirements for success as well as how to avoid disputes later.
This e-book covers the business techniques involved in operating an event photography business.. It does not discuss camera or lighting techniques, nor does it contain image examples of what to photograph and not photograph at specific events. That is left to the individual photographer as well as the potential client in a particular demographic area. Translation: what works for myself and my client in my area may not work for yours.
The author draws from 30 years professional photography event experience, as well as comments and observations from fellow professional photographers, event planners and event vendors working with event photographers.