The Fundamentals Of Financial Management - What You Really Need To Know

FIND OUT AND UNDERSTAND : The Key Techniques Of Financial Management

Do you ever feel that you should know more, that you are expected to know more about the financial management of your business or organisation?

Are you uncertain, embarrassed, or fearful that your knowledge and understanding is not enough?

If you experience any of these sensations then I recommend that you read on ...

You are not alone. There are many people who share your feelings in all types of organisations. Help is at hand.

DOWNLOAD : The Fundamentals Of Financial Management – What You Really Need To Know

This will give you the basic skills, know-how and expertise to enable you to undertake your responsibilities with greater confidence and assurance.

You will learn some key proven techniques which you can use to analyse and understand the financial performance of your business.

You can then apply these techniques to see how the performance may be improved.

In the book you will learn about :

• The Basic financial performance measures, being the profit and loss account, cash statement and balance sheet


• The critical importance of cash and working capital management


• The use of key performance indicators to analyse and interpret financial information


• How prices are determined


• How costing works


• How the concept of added value can enable you to focus on the critical factors which can improve performance


• The overall environment in which businesses operate, with explanations about the need for financial reporting to external bodies, auditing and internal controls

About the Author

Stephen Westwood is a highly experienced businessman, who has achieved successes based on the financial and commercial techniques and disciplines outlined in this book.

Following a law degree, he then qualified and practised as a professional accountant with one of the major international accounting firms.

He then moved to an engineering company, part of a larger private group in this market, becoming Financial Director. He was a member of a team which delivered 10 years of sustained organic growth in its international markets of aerospace and orthopaedics. The company also floated on the Stock Exchange during that time, a process in which he played a key role. Subsequently, it diversified and bought businesses in the IT sector, which it sold for substantial cash sums. The company was then sold to another public company, realising a doubling of value for the public investors within 5 years. He was a major player in those sales.

At that point, he set up his own business, focussed on the creation and delivery of value for shareholders, using this experience as the template for the delivery of successful outcomes.

Key achievements have included :

• Restructure of an IT group through rationalisation and the sale of non-core activities, prior to a trade sale


• Restructure of the field-based debt recovery operation of a major utility business to reduce headcount, unit costs of the activity and to increase cash recovery


• Reshaping of the commercial focus of the customer service operation of a major utility business to enhance customer satisfaction and loyalty


• Commercialisation of the activity of a university spin-out in the medical devices sector, which included :
  
  • raising funds through an IPO and post IPO funding rounds
  
  
  • securing a collaboration and commercialisation agreement with the leading global player in the market for its initial device
  
  
  • delivery of external quality systems accreditations
  
  


• Sale of the business of a university spin-out in the veterinary science sector to a public company