Mobile Payments The Apple Pay Way

Apple Pay already changing the way we pay. Merchants that want to understand loyalty, credit, mobile payments and Apple Pay should read this book. It offers readers a step-by-step methodology for evaluating and transforming credit and loyalty programs. The strategies are based on proven examples and facts. The Nectar, Target, Canadian Tire and Walmart case studies are examples of the practical approach I have taken, written with the intent that merchants can use them as blueprints for their own initiatives.