Jones Soda Co.: An Alternative Marketing Strategy

Jones Soda Co. is the rebellious brother in the soda industry. They do not conform, they do not try to fit in and they certainly do not follow the popular crowd or trends.
This company is loud and colorful, and has carved their niche in the multi-billion dollar soda industry with intense personality and active engagement with consumers. Jones is fun, outgoing and bold, and their outside the box personality is reflected in their marketing.