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Starbucks Sailing the Blue Ocean: How Howard Schultz Transformed the Company

AuthorDAVID gIIR
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Book Details

Author(s)DAVID gIIR
ISBN / ASINB00XQPBIXE
ISBN-13978B00XQPBIX2
MarketplaceFrance  🇫🇷

Description

This book is about Starbucks, their bran, product, pricing, placement and advertisement strategy...
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