The Silicon Valley Guide to Becoming a Six-Figure Marketing Consultant: How to move from the Tech Cube to an Independent Marketing Career
Book Details
Author(s)Alison Sokoloff
ISBN / ASINB00YFSDPLO
ISBN-13978B00YFSDPL2
MarketplaceGermany 🇩🇪
Description
Looking to escape the daily grind of endless meetings at your current tech job, toiling away in a cube farm, wondering if this is how you’re going to spend the next twenty years? Tired of competing against millennials for full-time marketing jobs? Are you a mid-career marketing professional who really wants to enjoy their work and personal life as a full- or part-time marketing consultant. Then this book is for you.
The majority of technology companies rely on a nearly invisible army of highly paid consultants who run great marketing campaigns that launch and grow some of technology’s greatest products and services. This book is designed for the mid-career marketing professional who really wants to enjoy their work and personal life as a full-time or part-time marketing consultant.
I am a 20 year Silicon Valley marketing veteran and I’ve had the good fortune over the years of putting my skills and passions to work in many of Silicon Valley’s great enterprise companies, including: Intuit, PayPal, Oracle, Sun Microsystems and Symantec.
This book covers how to transition from life in the big cube farm to an independent consulting career. You might need to take a hard look at your own abilities and actions, to make sure you are equipped to maintain the standards you had set for yourself in a very different era.
Product marketing has changed significantly in the last 5 years and the good news? With some polishing of your skills and appearance, you can launch a lucrative consulting career. You too can take advantage of the Gilded Age of technology.
In this book, we’ll investigate the benefits of the consulting lifestyle including:
• Time freedom
• Location flexibility
• Lucrative compensation
• Building a network and work portfolio by and for yourself.
• Working with companies on the bleeding edge of technical innovation.
The book also covers some of the potential difficulties involved in a consulting career, including:
• Getting included in your client’s budget
• Managing employment gaps
• Structuring your life without continuous work
• Re-assuring family and friends
• Acquiring health and other types of insurance
• Meeting tax obligations
• Dealing with the social isolation of working at home
Once you land your first consulting job, the book teaches you the critical skills for being successful including:
Customer acquisition & retention, channel & partner management, market research & analytics, marketing communications, marketing strategy, product marketing, social media, email marketing, sales enablement & training, business planning and competitive analysis.
The majority of technology companies rely on a nearly invisible army of highly paid consultants who run great marketing campaigns that launch and grow some of technology’s greatest products and services. This book is designed for the mid-career marketing professional who really wants to enjoy their work and personal life as a full-time or part-time marketing consultant.
I am a 20 year Silicon Valley marketing veteran and I’ve had the good fortune over the years of putting my skills and passions to work in many of Silicon Valley’s great enterprise companies, including: Intuit, PayPal, Oracle, Sun Microsystems and Symantec.
This book covers how to transition from life in the big cube farm to an independent consulting career. You might need to take a hard look at your own abilities and actions, to make sure you are equipped to maintain the standards you had set for yourself in a very different era.
Product marketing has changed significantly in the last 5 years and the good news? With some polishing of your skills and appearance, you can launch a lucrative consulting career. You too can take advantage of the Gilded Age of technology.
In this book, we’ll investigate the benefits of the consulting lifestyle including:
• Time freedom
• Location flexibility
• Lucrative compensation
• Building a network and work portfolio by and for yourself.
• Working with companies on the bleeding edge of technical innovation.
The book also covers some of the potential difficulties involved in a consulting career, including:
• Getting included in your client’s budget
• Managing employment gaps
• Structuring your life without continuous work
• Re-assuring family and friends
• Acquiring health and other types of insurance
• Meeting tax obligations
• Dealing with the social isolation of working at home
Once you land your first consulting job, the book teaches you the critical skills for being successful including:
Customer acquisition & retention, channel & partner management, market research & analytics, marketing communications, marketing strategy, product marketing, social media, email marketing, sales enablement & training, business planning and competitive analysis.
